Our take on Sustainability


Change is inevitable.


We started our sustainability movement two years back when we realised that our planet needs ALL of us to work together. Ever since we moved to 100% recycled packaging. We changed to vegan, biodegradable leather. We brought out our first range of sunglasses that are biodegradable and recyclable. We teamed up with B1G1 to give back to the earth by planting one tree with every purchase.

Our approach is holistic. We know that in order to create a truly sustainable business we have to put equal emphasis on our people and the planet as well as turning a profit.

There is still room to grow, to learn, to do things even better. Our goal is set: By 2030 we want to be 100% carbon neutral.

For our people.

For our planet.

For animals.

“In order to take,
we must give back.”


Transparency

We care about how our products are made, not where they are made.


Every single watch is quality controlled in our factory in China. It’s a state of the art factory which we visit regularly; and more importantly a safe and pleasant working environment with a team who are just as passionate about precise engineering as we are.

Handcrafted

Made lovingly by hand.


We believe that things made by real people have real value, coming with a quality that machines just cannot achieve.

Responsible Production

We love our people.


We make sure that our products are manufactured responsibly and efficiently. Combining integrity of design, quality and value for money is what we stand for. We know that in order to create a meaningful product, the hand who makes it has to be valued.

Stainless Steel

A modern aesthetic that is durable AND recyclable.


Stainless steel is 100% recyclable &
eco-friendly. For our watches we use a lightweight stainless steel that looks sleek, and is extra resistant to outside influences such as water or dirt.

Vegan Leather

We care for the planet and its inhabitants.


That’s why we only use a high quality PETA-approved vegan leather material that is both, biodegradable and 100% cruelty-free.

A Tree For Every Purchase

In collaboration with B1G1


Becoming a carbon-neutral brand is
a big step, and not always easy. But in collaboration with B1G1, we have
established a way to effectively
neutralise our carbon dioxide footstep. With each purchase, we plant one tree. With each order, we give back.


Words from Andrew


Founder & CEO


“I as a business owner know that without implementing new environmentally-friendly ways, the world as we know it will continue to change drastically. It’s long overdue to stand up against mass production and do things better. Starting with small actions that build up to a long-lasting impact is what we are truly passionate about. We cherish our planet. Let’s make a change together!”

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